Back-end Features of a Successful Ecommerce Website
- Dashboard. As the administrator of your website, you should have a place where you can review all pertinent information regarding your the performance of your website. The dashboard should be customizable and offer summary information regarding various aspects of the website: out of stock items, information requests, sales figures, and ecommerce performance metrics.
- Administrator Management. You may have a team to work on your website, which means you should be able to give each team member a certain amount of administrative control. You should be able to decide what sections of your CMS each team member can edit or view.
- META Data Control. Ability to control your meta data is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to handle title tag creation. For example, you would not want to have to write the page title of each and every product on your website, especially if you have thousands of products. Instead, creating rules for each product will help you optimize a large number of product pages all at once.
- Crawler Control. A robots.txt file allows you to limit what content search engine crawlers get access to. Your content management system should allow you to upload a robots.txt and also be able to edit it if need be.
- Sitemap. A sitemap.xml file tells search engines of all the pages on your website, to ensure that those pages get crawled.
- Tracking Code Addition and Editing. Whether it’s your Google Analytics code or Google Website Optimizer, you should have the ability to easily add and update tracking code on various pages. This will compress testing timelines by skipping the need for a web developer each time work is required.
- Store Management. Each of your categories, subcategories, and products should be easily editable through your ecommerce back-end. That includes updating of product colors, sizes, descriptions, etc. and the ability to specify which categories/subcategories to feature on the home page or menu.
- Order Management. Whether you have integrated with a 3rd party system or not, you should have a comprehensive understanding of the status of sales on the website, shipping orders, and customer information.
Why should I choose 1800Commerce for my online store?
We offer support to your business growth with over 25 business intelligence reports built in (such as top selling products and average revenue per order). 1800Commerce helps you make better decisions which mean more money in your pocket with less work.
Feature Highlights
- Completely browser based
- Fully SEO optimized by experts
- Mobile commerce
- Take orders onliine or over the phone
- Min/max order quantity
- Easy-to-use store control panel
- Multiple Staff logins with permissions
- Refunds and store credits
- Tabs on product pages
- Sell your products on eBay
- Amazingly flexible tax system
- Order tracking
- Per-product inventory control
- Optional checkout options
- Google Product Feed
- Shipping zones and options
- Sell in multiple currencies
- Gift Certificates
